Marketing & Correspondence

In your role as property professionals, effective communication is central to how you present opportunities and maintain trusted relationships.

Your marketing communicates the unique value of each property and service you offer. Whether it’s through property listings, brochures, email campaigns, or digital platforms. These efforts are created by you to ensure landlords, tenants, buyers, and sellers clearly understand the benefits of engaging with you.

Acquaint will allow you to explore all these options below within the system. This can be from Blog Posts (News Items) to sharing to Social Media to helping you create leaflets/brochures to send out to your cliental.

Examples of Marketing

1. Content Marketing

Creating valuable content to educate or inform, like blog posts on buying tips, guides for first-time landlords, or area profiles to help buyers discover local gems.

2. Digital Marketing

Covers online strategies such as SEO (getting your site found on Google) and remarketing.

3. Email Marketing

Regular newsletters or one-off campaigns sent from your database highlighting new listings, market insights, or service updates.

4. Social Media Marketing

Using platforms like Instagram, Facebook, and LinkedIn to showcase properties, share testimonials, or run campaigns that drive engagement and enquiries.

5. Brand Marketing

Shaping how your agency is perceived through your visual identity, messaging, tone, and values, consistency builds trust and recognition.

6. Event Marketing

Open houses, community sponsorships, or local property shows that give face-to-face exposure and strengthen ties with potential clients.

7. Referral or Word-of-Mouth Marketing

Encouraging satisfied clients to recommend your services, often with the help of incentives or simple, shareable tools.

8. Traditional Marketing

Print ads in local publications, leaflets, signage, or even billboards, especially effective in areas with strong offline presence.

Correspondence refers to the direct communications you maintain throughout the property journey. From enquiry responses and viewing confirmations to contract updates and ongoing support, you should strive for efficiency, and a personable approach in every message.

To maintain open communication throughout the property journey. These can be obtained and used through Acquaint - from Enquiries all the way to Renewal of Contracts.

Examples of the Correspondence

1. Enquiry Response

“Thank you for your interest in [Property Address]. We'd be delighted to arrange a viewing at your convenience. Please let us know your preferred date and time.”

2. Viewing Confirmation

“This is to confirm your viewing appointment for [Property Address] on [Date] at [Time]. One of our agents will meet you at the property and can answer any questions you have.”

3. Letting or Sales Progress Update

“We’re pleased to inform you that referencing is now complete. The tenancy agreement is being prepared and will be sent to you shortly for review and signature.”

4. Property Valuation Follow-up

“Following our recent visit, we’ve attached your property valuation report. If you’d like to discuss marketing strategies or next steps, we’re happy to advise.”

5. Maintenance Notification

“Our contractors will be attending [Property Address] on [Date] between [Time] to carry out the requested maintenance. Please ensure access is available.”